What Makes People Say Yes to You and Your Ideas?
How to build credibility, tell a story people remember, and win support for your biggest ideas. A live conversation with Shark Tank Lebanon investor Christine Assouad and CCA founder LaQuita Cleare.
Friday, November 20, 2026 · 9:00 a.m. PT / 12:00 p.m. ET · 60 minutes · Zoom · Free
Your board, your investors, your leadership team: someone always has to say yes before your idea moves.
In the first webinar of Conversations to Inspire Action, a new CCA series, founder LaQuita Cleare sits down with Christine Assouad, serial entrepreneur, Shark on Shark Tank Lebanon and author of The Power to Say Yes!, to talk through what earns a decision-maker's yes, and how to know which opportunities deserve yours.
Christine has spent 28 years building businesses and now decides, on camera, which founders get backed. She knows what earns a yes, and what loses one.
You’ll learn how to
- Build credibility when it matters most. What earns trust in a leader or idea, and what quietly undermines it.
- Tell a story people want to back. Frame your idea in terms decision-makers care about.
- Turn interest into commitment. Move people from curiosity to conviction.
- Know what deserves your yes. Commit fully and say no with confidence.
Meet the speakers
Christine Assouad · Serial entrepreneur, Shark on Shark Tank Lebanon, author of The Power to Say Yes! She launched and scaled Dunkin' Lebanon and Semsom, sits on boards across the Middle East, and mentors women leaders through the Empowering Tribe.
LaQuita Cleare · Founder and CEO, Clear Communication Academy. A former film and television actress and producer, LaQuita helps executives and organizations communicate in ways that inspire action.